This week I’m talking to Katy Mansell-Carter, a copywriter based in Toronto, Canada, passionate about promoting diversity and inclusion. Katy writes sales marketing copy to help other entrepreneurs turn their prospects into paying customers. Her work is about getting customers excited to buy from her clients again and again – and teach business owners how to get better results by tweaking their own writing too. I’ve met Katy in real life…because we went to school together! Thanks to the wonders of social media we’ve reconnected in adulthood, and I have so much admiration for what she does.
Hi Katy! Thanks for getting involved in this series, I think copwriting is such an art form and I love the way you talk about it and break it down for people. Please could you tell us a little bit about yourself that we might not already know?
I specialize in working with women and non-binary folks, but so long as a business is pro-diversity and inclusion, then I should get along with them just fine. You won’t find any icky gendered terms in my portfolio (girlboss, SheEO and mompreneur are on my list of banned words); if a business is looking for inclusive, gender-neutral copy that’s still empowering AF, then I’m just the person! Carbs, live comedy and camping shops are my main enthusiasms outside of writing. Right now I’m based in Toronto, but low-key trying to convince my partner we should move to Barcelona.
What led you to starting your business?
What’s your biggest motivation for what you do?
What have been some of your biggest wins?
Where do you see your business in the future?
What would you advise someone starting their own business, whether that be part-time or full-time?
Who are some other creative business owners you admire?
Sam Schafer is a vision-impaired illustrator from Wiltshire, who creates comics and illustrations to communicate the challenges of living with a disability. He recently did a Twitter takeover for Scope, and tells lovely jokes.
Grace Betteridge is my sister (shameless plug) and a talented illustrator in her last year at Plymouth uni, whose creations span everything from breakfast items to cute animals with a macabre twist.
Collaborations with Claire McCallum’s Toronto-based Creative Studio are my fave. What I love about Claire is her commitment to creating sustainable campaigns for her clients. Many studios will overwhelm their clients with all the stuff they ‘should’ be doing, but Claire approaches every project she touches with a strategic mind and bags of integrity.
And lastly, where can we find you online?
I always find Katy such a breath of fresh air, and this interview was no exception! I really hope you enjoyed it too. It’s the last in my series of interviews with creative business owners I love, but I’ve enjoyed it so much that I may well end up doing another series at some point! If you missed any, I’ve linked them below… 🙂
- Soulful marketing, body confidence and flapjacks – in conversation with Anna Considine
- Mental health and the power of creativity – in conversation with Jess Rachel Sharp
- Following your passions and being your own boss – in conversation with Francesca Abram
- Finding a positive focus – in conversation with Matthew and Yvonne from York Candle Company
- Making people smile with art – in conversation with Abi Duncombe of Peachie Pie Designs